In short the service "Brand Development" is a long term plan for introduction and market penetration of a new product. Your benefit is that the development of the product is not chaotic. On the contrary - all the supporting actions taken are in a timely manner and well-grounded. In general this process covers the following stages:
You save time and money when only one team is engaged with the entire brand development from the beginning, instead of constantly training new people. A big benefit about our work is the fact that we highly appreciate the experience of our customers and we don't try to impose our ideas at any cost.
For a long time we were wondering what logo and slogan to give this line of products.
Then we tried them and called them "Vkusni!" (delicious).
Master Dent is a clinic where the patient does not feel pain and fear of the dentist. We couldn't show it any other way, except with the biggest smile the customer has when he comes out of the clinic.
Result of a corporate merge, the brands Colmef/Monneli are now one company. The challenge in this case was the explicit requirement to keep the typography of both brands.
The Saveto company is in a constant process of expansion. From a regional leader, the company goes to global introduction. To answer this challenge, we changed their logo from local to global.
Hidrobeton is the largest manufacturer of concrete and concrete mixes for construction in Bulgaria. The growth of the company required the creation of a unified system of rules concerning the presentation of Hidrobeton in the public.
The Brandbook we created for them unites the whole vision in clear and easy to follow and reproduction rules.
The biggest challenge facing us in the creation of this brandbook was the print meterials division, in which we had to reach a comprehesive look of specialized products to a wide audience.
Saveto is the leading manufacturer of drymix finishing materials in the MENA region. Their distribution and offices cover all areas in Saudi Arabia, Bahrain, Egypt, Jordan, Qatar, OAE and others.
The creation of this brandbook started completely from scratch with the replacement of their logo and overall look of the company.
This extremely massive project incorporates a strategy for brand development in the next five years. The brandbook contains the following devisions: logo, graphic elements, typography, stationery, corporate templates, outdoor, promotional materials, vehicles, clothing, packaging and print materials and internet presence.
Don Construction Products is a world leader in development, production and sales of high-tech products and services to professional customers in the construction industry and maintenance.
For DCP we created a brandbook containing the following divisions: logo, graphic elements, typography, stationery, corporate templates, outdoor, promotional materials, vehicles, clothing, packaging and print materials.
With the help of this brandbook, DCP managed to unify the look and recognisability of their products in all countries it is present. It also helped the company to reduce costs significantly.